Eat More. Do Less.

Well That’s Something I Never Thought I’d Do

Yesterday I did something that I never thought I’d do. In fact, it wasn’t something I’d ever thought about doing, it just kinda happened. I went to an audition for a commercial. The thought of me as a model/actor is hilarious. But hey, why not? The last year has seen me do a lot of things I never thought I’d do so why not add to the tally.

The Crossfit gym where it went down. Sprinting around those boxes was involved.

The Crossfit gym where it went down. Sprinting around those boxes was involved.

Of course everyone there looked like a fitness model except me. I looked like I was there for a Dunkin Donuts ad compared to the rest of the group. But as my friend Tina who also went said, “It doesn’t matter if I’m chosen; what matters is I walked into that gym with actors and models and still felt like a million bucks!”

While we weren’t given any details other than Reebok is looking for CrossFitters and runners, I’m sure the ad is part of their new Be More Human campaign. It’s marketing genius. Regular people, not professional athletes, working out to be better at life, not just fitness. It’s about why we grind day in and day out. Most of us will never be elite athletes but we want to be healthier, more capable, and generally better humans.

The Story Evolves

Chose 3 + running

Chose 3 + running

When I started working out, my goals primarily focused on my weight, my health, and my sore muscles and joints. At the end of my first year, I sat down to examine where I started and where I finished the year. With that I wrote out a full page of goals for 2015. What I later realized was not a single one had to do with the scale or my clothes size. Every goal was performance based.

During the initial screening the casting agent asked us for our Crossfit story. Turns out, it’s my story over the last year is exactly what the new Reebok campaign is about…being more human. I approach my workouts now with the intent of getting stronger, faster, and better; not with fitting a certain body image. Sure, I want to look good, but I want to lift more, push my limits, inspire, and do things that I never thought I’d be capable of.

It’s About More Than Fitness

Crossfit has helped me lose weight, but more importantly I’ve gained a tremendous amount of confidence, knowledge, and self respect. I’ve learned my limitations are temporary, and most often more in my head than in my reality. True passion is found in the journey and not the destination. I could have walked into that audition and fell flat on my face, but I had the confidence to try. I could finish dead last in competition, and I have, but I finished. Failure is no longer a threat, but something to be learned from and defeated.

The movements were videoed at the end of this room.

The movements were videoed at the end of this room.

If you think you can’t, you’re right. If you think you can, you’re right.

Decide to be more, then get up and go after it. Commit to the process and not the finish and I guarantee you’ll surprise yourself. When you’re at your low, self-doubt is in plentiful supply. But when that switch flips and you think you’re destined for more, seize that thought.

If you have thoughts or questions, or just want to know where to start, email me at david [at] nosecondbreakfast.com, or leave me a message on Facebook or Instagram.